EMBROIDERED SIDEBAGIn March 2011, Japan experienced its largest recorded earthquake. This caused mass power outages and led to the dimming of the bright lights in Tokyo, and phone connections to be wiped out. During these outages, the three Billionaire Boys Club alumni; Toby Feltwell, Hishiyama Yutaka, and legendary designer SK8THING, would come together to create a brand that would allow them to continue working together, as the sale of Bape would mean an end to the