Web 3.0 - user-generated business, and why everyone becomes a media entrepreneurWEB 3. 0 delivers an unprecedented blueprint to the future of the Internet based on a review of the historic impact of the Web 1. 0, the trends and shortcomings of the Web 2. 0 and major social and economic trends in our society. With a strong focus on the personal and social impact of a web in that everyone becomes a media entrepreneur, Johannes Bhakdi explains how user generated content turns into user generated business, and the disruptive effects