War Loan Empire Savings Invest Now WWIOriginal antique World War One poster issued by the Parliamentary War Savings Committee featuring a dynamic design depicting a lion standing on a hill above the bold stylised lettering War Loan Back the Empire With Your Savings Invest Now Apply for details at nearest Post Office. The lion is a national heraldic symbol of England representing bravery, strength and valour (specifically the Barbary Lion). Printed by Sir Joseph Causton & Sons Ltd London.