SCAR (BLACK W/ ICE IRIDIUM)In 1975, Oakley was founded by genius creator Jim Jannard. The company would start by selling motorcycle accessories created from a rubber material that was created to provide a solution for when wet rubber would loose traction. Oakley would move into creating eyewear in 1984, with the first release of the 'Factory Pilot Eyeshades'. At the turn of the millennium, Oakley would disrupt the eyewear industry by creating new lines of frames for its users.