Pretty Curly Girl Strong Hold GelThis gel has very gel like in consistency but it is also a moisture rich formula, leaving the hair after the SOTC very soft and hydrated. WHY DID WE USE CHIA SEED: Chia seeds is very high in protein keratin. So it can help strengthen your hair. Keratin is a type of protein present in chia seeds that provides shiny and protective covering to your hair. Chia seeds are also rich in copper and phosphorus, which make your hair strands thick and strong.