Viral Change - Herrero LeandroMost conventional 'change management' programmes fail. This is mainly due to the fact that they are often based on wrong assumptions such as: . When we change the process system, people will change their behaviour . Changes need to come from the top and filter down . Big changes need big actions . Cultural change is a painful, long term process with no short term results Viral Change(TM) provides a completely different framework for change. It is