Reinventing the storeReinventing the Store offers a rare behind the scenes insight into the company that continues to surprise both friend and foe with its many successes. The story begins at a time when the world was just starting to focus on the internet, and tells the coming of age of a new era. Michel Schaeffer, an executive board member since the early days, talks about the ups and downsand doesnt hold back. About daring to think big, dealing with triumphs and